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Predictable Revenue Toolkit - Lead Generation: Seeds Training Series

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Predictable Revenue Toolkit
There are three types of Lead Generation:
1. Seeds or word of mouth
2. Nets or Inbound Marketing
3. Spears or Outbound Marketing

Welcome to the second topic on Lead Generation: Seeds (Customer Success). This series is made of 3 short courses, Please see the long discription below for more details.

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Lead Generation: Seeds (Customer Success)

Course TitleCourse Description
Seeds and Word of MouthSeeds is word-of-mouth lead generation. Seed” are highly profitable. Word-of-mouth leads are the fastest to close and have the highest win rates. There’s nothing better than that! Unfortunately, it’s almost impossible to proactivity grow these types of leads—so what’s a leader to do? The best way to methodically grow your “Seeds” is with a dedication to Customer Success, which reduces customer churn, increases upsells, increases referrals and improves marketing content. By completing this course, you will Understand the value of word-of-mouth lead generation.
Customer Success and GrowthThe best way to triple your sales is to triple your qualified leads—not by tripling your salespeople. In fact, lead generation is the fastest and most reliable way to grow your revenue—and existing customers are one of the best ways to grow your leads. For this course you will learn about the key drivers required to help your customers be more successful, and thus increase your bottom line through customer referrals, renewals and additional sales. By completing this course, you will Be able to determine how you will use technology to support your sales initiatives.
Lifetime Customer ValueIn addition to the direct revenue you receive from your customers, there is another figure that can be attached to a customer that is often overlooked when considering the overall value a customer brings to your company. That is the referral revenue brought on through testimonials, talking to friends, as well as when customers change jobs and purchase your products and services at their new company. For this course you will learn how to calculate the customer lifetime value for any customer to help make the business case to your team and company leaders for investing in developing a strong and effective customer success team. By completing this course, you will Be able to calculate the true customer value to your bottom line.

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Predictable Revenue Toolkit - Lead Generation: Seeds Training Series
Predictable Revenue Toolkit - Lead Generation: Seeds Training Series

Predictable Revenue Toolkit There are three types of Lead Generation: 1. Seeds or word of mouth 2. Nets or Inbound Marketing 3. Spears or Outbound Marketing Welcome to the second topic on Lead Generation: Seeds (Customer Success). This series is made of 3 short courses, Please see the long discription below for more details.

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