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Predictable Revenue Toolkit - Lead Generation: Nets Training Series

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Predictable Revenue Toolkit
There are three types of Lead Generation:
1. Seeds or word of mouth
2. Nets or Inbound Marketing
3. Spears or Outbound Marketing

Welcome to Predictable Revenue Toolkits, the first topic is on Lead Generation: Nets (Inbound Marketing). This series is made of 3 short courses, Please see the long discription below for more details.

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Lead Generation: Nets (Inbound Marketing)

Course TitleCourse Description
A Framework for Inbound Lead GenerationThere are three types of lead generation: Seeds or word of mouth, Nets or Inbound Marketing and Spears or Outbound Marketing. In this course you will focus on Nets and Inbound Marketing as a way to help grow your business. By using the Marketing Framework to assess your organization, you’ll be able to identify what you are currently doing well and thus know what is already working, as well as identify what you can do differently to strengthen your inbound marketing and increase your leads. By completing this course, you will Build your ability to implement the framework for growing great marketing leads.
Common Marketing FailuresWhile there are a number of best practices all leaders must consider when building a strong Inbound Marketing program, it’s essential to also know about the things that decrease success and could lead to failure. For this course you will learn about what can cause Inbound Marketing to fail, and what you can do to avoid or limit the impact. By completing this course, you will Learn what you should not do when conducting inbound marketing.
The Most Important Growth MetricAs an executive it’s important to measure progress and results. You need to know how your sales and marketing efforts are working at all times. While there are a number of ways to measure sales progress, and even understanding your marketing, if you are only going to use one metric, it might as well be the Qualified Lead Velocity Rate. By completing this course, you will Know how to implement the most important growth metric within your sales team.

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Predictable Revenue Toolkit - Lead Generation: Nets Training Series
Predictable Revenue Toolkit - Lead Generation: Nets Training Series

Predictable Revenue Toolkit There are three types of Lead Generation: 1. Seeds or word of mouth 2. Nets or Inbound Marketing 3. Spears or Outbound Marketing Welcome to Predictable Revenue Toolkits, the first topic is on Lead Generation: Nets (Inbound Marketing). This series is made of 3 short courses, Please see the long discription below for more details.

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